For Product Teams

Product Operating Model Transformation

Your teams are shipping. Now prove they are shipping the right things.

A transformation you can stop after any step: a two-week Assessment Sprint to understand your product organisation, a one-quarter Pilot Team Sprint that proves the impact on a business metric with one team, and a 3 to 6 month programme that scales what the pilot proved to every team.

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For product organisations with over 4 product teams.
Product Operating Model Transformation - operating model graphic

Worked with product teams at

  • Bayer
  • Syncron
  • Deviniti
  • Millennium
  • Geld für eAuto

What's Included

Assessment Sprint (2 weeks) - understand your product organisation
  • How you decide which problems to solve: strategy, prioritisation, how work gets funded, who owns outcomes
  • How you solve problems: discovery habits across trios, the evidence behind recent decisions, stakeholder dynamics
  • How you build: release cadence, instrumentation, and how long it takes to get an experiment live
  • Product Culture Maturity Assessment across teams and leadership, from structured conversations, observed ceremonies and existing artefacts
  • Leadership alignment session with CPO, CTO, and business owners
  • Written assessment report: findings, recommended target operating model, transformation roadmap, and a shortlist of pilot teams and metrics
  • The fee is credited toward the next step if you proceed
Pilot Team Sprint (1 quarter) - prove the impact on a business metric
  • One pilot product trio, chosen with you: all three competencies present, direct access to customers, and a problem worth a quarter
  • One business metric agreed with leadership, with success criteria written before the first session. The engagement gets its own test card
  • Weekly coaching in the flow of work: planning, refinement, reviews, and the real decisions in between
  • The 3W Loop on the metric: product analytics for where it hurts, story-based interviews for why, scoped experiments for whether the fix works
  • Delivery unblocking so an experiment can go live every two weeks: instrumentation, release path, guardrail metrics
  • Fortnightly readout for the CPO, CTO and business owner, so quick wins travel beyond the pilot team
  • End of the quarter: a learning card with the number, a before-and-after of how the team works, what the team keeps running without us, and a go or no-go on scaling
  • A cheap bet by design: one team, one quarter, one number to judge it by
Full Transformation Programme (3 to 6 months) - scale what the pilot proved
  • Design of a consistent Product Operating Model: roles, ownership, prioritisation framework, discovery and delivery cadence, based on the assessment and the pilot's evidence
  • Leadership track: product vision, product strategy, team topology, and the leaders' own coaching cadence with their teams
  • Rollout to the next two to four trios, with weekly coaching in the flow of work
  • Full-stack PM competency building: coaching PMs and Tech Leads to operate to a shared standard
  • Funding and planning rituals moved from features and dates to outcomes, inside your existing planning cycle
  • Playbook codification and scaling to all teams once the model is validated
  • Regular check-ins with CPO and business owner, with quick wins made visible across the organisation
Format
2 weeks · 1 quarter · 3 to 6 months. Weekly engagements · Remote or on-site
Recommended involvement
CPO, CTO, business owner, Product Managers, Tech Leads, Designers

Common Problems We Solve

You have probably recognised some of these in your organisation:

Different teams work completely differently.There is no shared operating model. Each trio has developed its own rituals, prioritisation logic, and discovery habits - or lack of them.
Velocity without value.Teams are shipping fast. But leadership keeps asking: are we building the right things? The answer is uncertain.
You ran an agile transformation and nothing changed about what gets built.Sprints and ceremonies are in place. Features still arrive without a number attached, and nobody can say which of last quarter's releases moved anything.
Discovery is a phase, not a practice.Teams run discovery sprints occasionally. In between, they ship features without proper exploration or validation.
Accountability is fuzzy.There is no clear ownership between PM, Tech Lead, and Designer. Things fall through the gaps and nobody is quite sure who should have caught them.
Prioritisation is disconnected from strategy.Teams often don't know - or don't agree on - what to work on and why.
Low product-team engagement.PMs feel unheard. Engineers question the value of what they're building. Designers feel they're brought in too late.
You have grown, and the old ways don't scale.You moved from one product to three or more product trios and the way of working that made sense when the company was small is no longer working.

Our Process

Step 1 · Weeks 1 to 2

Assess and Align

We start with the Assessment Sprint: structured conversations across the product trios, observed ceremonies, a review of existing artefacts, and a read of how you build, how you solve problems, and how you decide which problems to solve. A leadership alignment session agrees the target operating model and what success looks like. You receive a written report, with a shortlist of pilot teams and metrics, before any further commitment.

Step 2 · Quarter 1

Pilot Team Sprint: prove it on one team

One trio, one business metric, one quarter. We write the success criteria down before we start, coach the team weekly inside its real ceremonies, and run the 3W Loop on the metric: where it hurts in the analytics, why it happens from story-based interviews, whether the fix works in a scoped experiment. Leadership gets a readout every two weeks. The quarter ends with a learning card and a go or no-go on scaling.

Step 3 · Month 4

Design the Model

Based on the assessment and what the pilot proved, we design the Product Operating Model for the whole organisation: consistent ways of working across trios, clear roles and ownership, a prioritisation framework tied to strategy, funding of outcomes instead of features, and a cadence where discovery and delivery run in parallel.

Step 4 · Months 4 to 8

Scale and Build Competencies

We roll the model out to the next two to four trios, in the flow of work. Weekly coaching continues with PMs and Tech Leads to close skill gaps and build full-stack product competencies, and a leadership track works on vision, strategy, team topology, and the leaders' own coaching habit with their teams.

Step 5 · Months 6 to 9

Sustain

We codify the playbook, the ways of working that proved effective, and hand it over with the documentation and frameworks for ongoing use. We establish the leadership operating rhythm that keeps the model alive after the engagement ends.

What We Ask of Leadership

A pilot only proves something if the organisation lets it. Before we start, we agree on five things:

Your side of the bet
  • One pilot team with all three competencies present and direct access to customers
  • One business metric the company already cares about, and the team's freedom to choose how to move it
  • Thirty minutes every two weeks from the CPO or business owner for the readout, and the will to let the pilot's evidence override one stakeholder request
  • Room in the release path for an experiment every two weeks
  • A decision at the end of the quarter: scale, adjust, or stop

What the CFO, Sales and the PMO Will Ask

Transformations are bought by product leaders and stopped by other functions. The honest answers:

“What does this cost us if it doesn't work?”The assessment is two weeks. The pilot is one team for one quarter, with success criteria written down before we start. If the number does not move, you have a learning card that says why, and no programme to cancel.
“Will committed dates slip?”The pilot team keeps its delivery commitments. What changes is how it decides what to build next and how it tests it: one experiment every two weeks, inside the existing release path.
“What happens to the roadmap and the project plan?”Nothing outside the pilot team in the first quarter. The full programme moves funding and planning from features and dates to outcomes, and we do that inside your planning cycle, not against it.
“Can we run experiments in a regulated product?”Yes, with guardrail metrics and sign-off written into the test card. We have done it in a neobank's KYC flow and in a tax-filing app through its peak season.

Why Choose Us

Embedded, not external.

We don't just write reports and leave. Aleksander works with your teams in the flow of work - joining real ceremonies, coaching in real decisions, and being genuinely present in the process.

Diagnose first. Prove second. Design third.

We never impose a pre-packaged framework. The assessment tells us where you are, the pilot proves the model works in your organisation, and only then do we design it for everyone.

Results written as experiments.

Every engagement starts with a test card and ends with a learning card. It is the same discipline Aleksander used as Head of Product to cut onboarding churn at elyps by a quarter and to lift free-to-paid conversion at UX Pilot by 44.67%.

Both strategy and execution.

We work at two levels simultaneously: leadership alignment on the operating model and direction, and team coaching on day-to-day practices. Both have to change for the transformation to hold.

Low-risk start.

Two weeks to understand your organisation, one quarter to prove the model on one team and one metric. You can stop after either, and the assessment fee is credited toward the next step if you go on. No large commitment upfront.

Product organisations, not only startups.

Aleksander has worked with product teams at Bayer, Syncron, Deviniti, Millennium and Geld für eAuto, and led transformation engagements across B2B SaaS, fintech, marketplace, and multi-product organisations. The methods are tested, not theoretical.

“Olek is one of the best product coaches I have met professionally.”

Bayer Digital HubAndrzej Jurkiewicz, Enterprise Agile Coach, Bayer Digital Hub

FAQs

How long does the whole transformation take?
Two weeks for the Assessment Sprint, one quarter for the Pilot Team Sprint, then 3 to 6 months to scale the model to the rest of the organisation. Seven to ten months end to end, and you can stop after any step. Meaningful change in ways of working takes time to embed. The pilot is what turns the rest of it into a decision instead of a leap.
Do we have to commit to the full programme upfront?
No. Start with the two-week Assessment Sprint, which gives you a full picture of the current state, a recommended target operating model and a shortlist of pilot teams and metrics. Then decide on the pilot. Then, with the pilot's learning card in hand, decide on the programme.
How do you measure the Pilot Team Sprint?
Against the business metric we agree with leadership before we start, with success criteria written down in a test card before the first coaching session. At the end of the quarter you get a learning card: the number, what moved it, what did not work, a before-and-after of how the team works, and what the team will keep doing without us.
Can we skip the assessment and go straight to a pilot?
Sometimes. If leadership already agrees on the team and the metric, the assessment shrinks into the pilot's first two weeks. Most organisations do not agree yet, and finding that out is what the assessment is for.
Who needs to be involved?
Leadership involvement (CPO, CTO and the business owner of the pilot's metric) is essential for the alignment sessions and the fortnightly readouts. Day-to-day work happens with the product trios: PMs, Tech Leads, and Designers.
What is in-the-flow-of-work coaching?
It means we don't only run separate workshops. We join your real sprint reviews, refinements, and planning sessions, and coach in context, around the decisions the team is actually making that week. This is where habits form.
Is this an agile transformation?
No. Agile transformation changes how work moves through a team: sprints, ceremonies, tickets. This changes what teams are accountable for (outcomes, not output), how discovery and delivery run together, and how leaders decide which problems to solve. Most organisations that feel stuck after an agile transformation are missing this layer underneath it. Product operating model vs. agile transformation, explained.
What do we leave with at the end?
A business metric that moved and the evidence for why. Teams that run discovery and delivery continuously without us. Leaders who fund outcomes instead of features. And the codified playbook, leadership operating rhythm and documentation to sustain the model independently.

Service Area

Designed for SMEs and scale-ups with over 4 product teams that are experiencing the growing pains of inconsistency. Available remotely (global) and on-site across Europe. Aleksander is based in Wrocław, Poland.

Two weeks to understand it. One quarter to prove it.

Book a free intro call →